ALLURA

Elevated Living Essential Services Empowered Community

Executive Summary

Allura is a visionary mixed-use development located at 2139–2147 44th Ave N in the Camden neighborhood. The project combines 12 units of section 8 and 18 luxury units, a smart community laundromat, and a chef-powered commercial ghost kitchen. It’s designed to meet urgent local needs while building long-term wealth and resilience in an underserved area.

Offer a new way of living on the side of town that has been forgotten

Vision

We believe North Minneapolis deserves more than temporary fixes — it deserves lasting infrastructure rooted in dignity. Allura offers 30 quality housing units, a walkable laundromat for everyday life, and a ghost kitchen that empowers culinary talent — all located at 44th & Penn. This is neighborhood-driven development, not outside-in speculation.

Mission

Allura is a community-driven development at 2139–2147 44th Ave N that brings together 30 affordable housing units, a smart laundromat, and a commercial kitchen. We exist to meet everyday needs while fueling local ownership and entrepreneurship. Our mission is to build lasting stability and opportunity in North Minneapolis.

SUSTAINABLE DESIGN

Allura prioritizes long-term sustainability and accessibility. Housing units will feature energy-efficient materials. The laundromat will use water-saving, low-emission commercial machines. The ghost kitchen will operate on a shared, eco-conscious infrastructure. Designed for generational benefit — not short-term gain.

Goal

Allura aims to revolutionize community living by combining a modern laundromat, commercial kitchen, and affordable housing under one roof—creating a tech-forward, welcoming space where residents can take care of daily essentials, enjoy high-quality meals, and access stable, dignified housing that brings connection, comfort, and convenience to North Minneapolis.

Services Offerings

ALLURA is a modern, mixed-use development that combines a high-tech laundromat—with full dry cleaning services—and a chef-driven commercial kitchen to deliver essential services with efficiency, style, and community impact. The project also features 30 thoughtfully designed housing units, enhancing accessibility and neighborhood vitality. This streamlined model meets everyday needs while generating steady foot traffic, diversified income, and long-term value.

Market Opportunity & Target Audience

Allura addresses growing demand in underserved urban areas for essential, tech-enabled services. Our core customers include working families, gig workers, and emerging food entrepreneurs in North Minneapolis segments seeking affordable, convenient, and dignified spaces to live, work, and thrive. With rising interest in ghost kitchens, self-service laundry, and equitable housing, Allura is strategically positioned to capture multiple high-need, high-growth markets under one scalable model.

Over 30,000 Twin Cities residents lack access to affordable housing
The U.S. laundromat industry is a stable $5B market
Ghost kitchens are fueling the $70B+ food delivery and small business sector

Allura taps into all three — in one highly underserved location.

New Infrastructure

The METRO Blue Line Extension will bring expanded light rail access to North Minneapolis by 2030. Allura’s location at 44th & Penn places it at the forefront of this transformation — while anchoring affordability and community control before displacement can take root.

Unlocking Economic Opportunity in North Minneapolis

Allura fuels inclusive growth by blending housing, essential services, and entrepreneurial spaces in a high-demand corridor. Positioned along the future Blue Line Extension, it creates jobs, supports small businesses, and drives long-term value in an underserved market primed for reinvestment.

Financial

WHY CHOOSE ALLURA

Innovative Approaches for Sustainable Real Estate Development

Allura offers investors a rare opportunity: to drive meaningful social impact and long-term financial returns through deeply needed infrastructure. It’s a scalable, replicable solution to community displacement — rooted in local vision and powered by neighborhood ownership.

Allura In Numbers

UNITS

COMMERCIAL SPACE

CM2

ZONING

CORRIDOR 4

MIXED USE

BUILDING CODE

50M+

ALLOWED USE

50+

TOTAL INVESTMENT

NEEDED

JOBS CREATED

INDUSTRY COLLABORATION

Looking for Partners

Allura is seeking bold, mission-driven partners to help bring this vision to life. Whether you’re an investor, builder, or changemaker, join us in creating a future-forward space that uplifts North Minneapolis through housing, food, and community-driven design.